Social media publishing for agencies

Plan once.
Publish everywhere.

Relay is a web app that plans, schedules and publishes videos and posts to Facebook, Instagram, TikTok, YouTube and LinkedIn — for every client, from one place. Your team prepares the content; Relay posts it on time and brings the results back.

Official APIs only
The Relay post editor: caption, YouTube title and publishing options for a video

Everything a social media team needs

Relay replaces a folder of drafts, five browser tabs and a reminder app. It is built for agencies that manage several brands at once.

Content categories

Group videos and photos by theme. Each category has its own accounts, hashtags and publishing rules, so a client's feed stays consistent.

Scheduling that fits

Pick an exact date and time, run a queue on fixed daily slots, or mix several categories. Everything lands in one calendar per client.

One editor, every network

Write the caption once and adjust it per network: TikTok privacy and interactions, YouTube title and visibility, Instagram crop, Facebook Reel or video.

Stories and carousels

Publish Facebook and Instagram stories and photo carousels with the same flow as regular posts.

Results in one place

See the status of every post on every account, open the live post, and follow views, likes, comments and shares.

Clients and team

Each client is kept separate: its own accounts, calendar and statistics. Invite teammates and give clients view access to their own work.

How it works

Three steps, the same for every network and every client.

Connect accounts

The account owner signs in through each network's official login (Meta, TikTok, Google, LinkedIn) and chooses what Relay may access. Relay never sees their password.

Upload and plan

Drop videos or photos into a category, write the text, choose the accounts and pick when each post goes out — or let the category's schedule decide.

Publish and review

At the chosen time Relay publishes through the official APIs and shows the result on every account, with links, statistics and comments.

Publishing to TikTok with Relay

Relay uses TikTok Login Kit to connect a creator's account and the Content Posting API to publish the videos the creator prepared. Nothing is posted without the user choosing the account, the content and the moment.

  • Connect with TikTok. The creator signs in on TikTok and approves access. Relay shows the connected account's name and avatar.
  • The creator decides who sees it. Before posting, Relay shows the account the video goes to and the privacy options TikTok allows for it. There is no pre-selected default.
  • Interactions and disclosure. Comments, Duet and Stitch are off until the creator turns them on, and anything disabled in the creator's TikTok settings stays greyed out. Promotional and branded content is disclosed before posting.
  • Post now, schedule, or send as a draft. Videos can be published directly, or sent to the creator's TikTok inbox to add music and finish in the TikTok app.
  • Always reversible. Users can disconnect TikTok in Relay or remove access from their TikTok settings at any time.

Your accounts stay yours

Relay works only through the official APIs of each network, with the permissions the account owner approved.

  • Access tokens are stored encrypted and are used only to publish and read the results of the posts made from Relay.
  • Relay does not sell data and does not use it for advertising. Details are in the Privacy Policy.
  • Every client's content, accounts and statistics are kept separate from every other client.

Questions about Relay?

Relay is operated by FiTi. Write to us at rares.croitoru288@gmail.com.

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